Sony steps forward in the development of larger-size OLED TVs

More good news for Sony. This may help all the bad press on the XEL-1 lifespan issue:

No one can deny OLED displays are superior in quality to LCD or Plasma screens. One problem which has been constraining the commercialization of large-size OLED TVs, however, is the high level of power consumption. On Monday however, Sony and Japanese chemical company Idemitsu announced they succeeded in increasing the internal quantum efficiency (IQE) in deep-blue fluorescent OLED devices to 28.5%. I know, right? Until today, 25% was believed to be the maximum level of luminous efficiency

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